Agency shortlist for the Philippines
These are distinct options to evaluate, not a paid or performance-ranked list.
| Agency | Publicly described focus | Potential fit |
|---|---|---|
| Propelrr | SEO, paid media, analytics, UX and conversion optimisation | Teams that want experimentation tied to measurable business outcomes |
| Spiralytics | SEO, paid advertising, content and AI-search visibility | Businesses seeking a cross-channel growth programme |
Primary sources
- Propelrr, official siteSEO, paid media, analytics, UX and conversion optimisation
- Spiralytics, official siteSEO, paid advertising, content and AI-search visibility
Propelrr
Consider this team if: teams that want experimentation tied to measurable business outcomes.
Propelrr's own site describes work across seo, paid media, analytics, ux and conversion optimisation. That makes it a candidate for a brief centred on teams that want experimentation tied to measurable business outcomes, but a services list alone does not establish results for your industry or budget.
What to test in the proposal: ask for a relevant recent engagement, the named delivery team, milestones, reporting access and clear boundaries around work done by partners or subcontractors.
Question for Propelrr: Which tests can be run in the first 90 days, and what is the decision rule?
Spiralytics
Consider this team if: businesses seeking a cross-channel growth programme.
Spiralytics's own site describes work across seo, paid advertising, content and ai-search visibility. That makes it a candidate for a brief centred on businesses seeking a cross-channel growth programme, but a services list alone does not establish results for your industry or budget.
What to test in the proposal: ask for a relevant recent engagement, the named delivery team, milestones, reporting access and clear boundaries around work done by partners or subcontractors.
Question for Spiralytics: How will AI-visibility reporting be distinguished from measurable leads?
How to choose without relying on a ranking
Ask for mobile conversion evidence, a channel-level forecast and clarity on who owns experimentation.
A consistent evaluation process
- Set a 90-day outcome: qualified enquiries, ecommerce revenue, share of relevant search demand or another measurable business result.
- Give every agency the same geography, language, audience, budget range and constraints.
- Ask for the first 90 days of work, a sample report, ownership of assets and the names of the people doing the work.
- Compare assumptions and exclusions as carefully as the fee; a cheap proposal can omit implementation, creative or measurement.
- Start with a review milestone so the team can adjust based on qualified outcomes, not just clicks or rankings.
Sojuva is a publisher and distribution partner, not a replacement for a full-service marketing agency. If you need editorial placements or release distribution alongside an agency programme, confirm how those deliverables will be approved and reported.
What to do in the next 30 days
Send one brief to two or three suitable agencies. Request the same 90-day plan and reporting sample from each, then compare the answers side by side.
Frequently asked questions
How do I choose a digital marketing agency in the Philippines?
Match the agency's documented specialty to your goal, then verify local-market understanding, the named team, implementation scope and how qualified business outcomes will be reported. Ask for mobile conversion evidence, a channel-level forecast and clarity on who owns experimentation.
Should I hire a specialist or full-service agency?
A specialist can be a strong fit when one channel is clearly the bottleneck. A full-service team can help when strategy, creative, media, website and measurement must move together. Ask which people will actually deliver each part.
What should be in an agency proposal?
Look for objectives, audience and market assumptions, work plan, deliverables, ownership, timeline, fees and exclusions, a reporting example and an agreed review point. Ask for evidence from a comparable brief.
Do agency awards or rankings prove results?
No. Awards and list positions can be useful context but do not prove fit for your budget or customer. Examine current work, references, measurement methods and the proposed delivery team.
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